Data Science & Analytics

Our Data Science & Analytics teams are at the forefront of technology, supporting the PIERER Mobility Group with data-driven strategies and insights.

Two data scientists and a business analyst sitting together and working on a project.

Data Science

The older employee is showing the young female co-worker the collected data on the laptop.
One employee is working on a motorcycle while two others are evaluating data.

Our projects span areas like sales forecasting, computer vision for quality control, and enhanced riding experience through real-time data analysis from motorcycles. We also conduct research, exploring new technologies and algorithms to address future digital challenges.

We focus on

Data Collection

Gathering data from various sources, including sensors, databases and online platforms.


Data Transformation & Cleansing

Ensuring data accuracy and reliability by cleaning and preparing it for further analysis.

Data Analysis & Modeling

Utilizing statistical techniques and machine learning algorithms to uncover patterns, trends and insights. This includes building predictive models, clustering data points and identifying correlations.

Interpretation & Visualization

Communicating findings through visualizations, such as charts, graphs and dashboards to make data easily understandable for stakeholders.

Model Deployment

Implementing valuable insights and predictive models into production systems to inform decision-making and improve business processes.

Continuous learning

Staying up to date with the latest tools and techniques and integrating feedback to enhance our analyses and models.

Digital Business Analytics

One Digital Business Analyst is holding a laptop in his hands and showing his co-worker something.
Two Digital Business Analysts are validating data while the other one is working on the motorcycle.

Digital initiatives and their success are measurable. Our Digital Business Analytics team is dedicated to optimizing digital interactions within the PIERER Mobility Group and supporting our digital transformation.  

We focus on

Analytics Enablement

Setting up and maintaining analytics on digital products and touchpoints to ensure reliable data collection and comprehensive KPI reporting.


Business Partnership

Collaborating with business and product teams to empower data-driven decision-making.

KPI Identification

Defining Key Performance Indicators (KPIs) with stakeholders and monitoring progress toward achieving business goals.

Business Intelligence

Collecting, transforming and organizing data from various sources to provide actionable insights.

Tool Maintenance

Expanding and maintaining the toolchain used for digital analytics, business intelligence and reporting.

Cross Company Collab.

Ensuring alignment on issues related to data and analytics across different programs and portfolios within the organization.

We use advanced tools and technologies to gather, analyze and present data, helping to improve the customer journey, increase conversions, and enable informed decision-making across the group.

Two Data scientists are validating data while the digital business analyst is thinking.
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